Vertu International

Group’s Leadership Team

Amandine Allaire

PR and Marketing Coordinator

​After graduating with honours from the European Communication School, Amandine left her home town of Bordeaux to discover the world. First, the USA where she spent 6 months travelling through 10 different states. Then, she moved to Australia for a year and started her career in the Events Management industry working for the largest French Festival in Australia, welcoming 60,000 visitors each year. Being a model since the age of 15, Amandine was naturally put in charge of the Fashion section of the festival, organising 2 fashion shows for 300 guests on a paddle wheeler cruising on the river.

​Amandine came back to France at the end of 2014 and started her own events and travels management company, discovering the challenges of entrepreneurship and learning values of dedication and high level customer service. After two years of successfully handling custom-made individual and corporate projects, Amandine moved to London – she couldn’t resist her wanderlust any longer. She held a position of Trips and Events Manager for a wine importer where she was in charge of the organisation of the annual Portfolio tasting, the Company Conference and Awards Ceremony as well as numerous trips to wine countries for VIP buyers.

When it felt like time for a change of scenery again, fate worked its magic and put Amandine on Gérald Lampaert’s path. Their collaboration first took Amandine on a 100-day journey around 7 Latin American countries to look for exceptional hotel properties and establish new relationship with exclusive suppliers.

Back to France after 7 years of rich international hospitality experiences, she joined Luxury Communication on an official capacity in 2018 as Business and Events Ambassador, applying her organisational and communication skills while in charge of the Prestige accounts. Later, Amandine became a member of the VERTU International Group and of the Vertu Hotels and Resorts Team, Amandine will continue her representative role and handle all Public Relation and Communications affairs as well as Corporate and Clients Events. ​