Eva is a serial entrepreneur and a  Business Leader with more than 20 years of successful experience in Brand & Marketing Strategy and Communication, Business Development, Sales, Retail Marketing and Innovation Strategy.

Eva is the Founder of Eva P & Associates, a Boutique consultancy aimed to support C-suites in building the best Strategy for their Business, Brand and Marketing, and CEO and co-founding partner of Delita, a company producing and selling Italian gourmet ready meals.

Eva served in various leading roles in Nestlé Nespresso, as International Retail Marketing Manager, Commercial & Marketing Director, where she gained a strong expertise in Business and Sales development and International Marketing and Retail. She led very important global projects, as the successful worldwide launch of the Nespresso New Boutique Concept across more than 600 boutiques worldwide.

As Marketing Director for Nespresso UK she developed her Expertise in Marketing & Digital Strategy and Planning as well as the orchestration of truly successful Omnichannel Marketing Strategies.

As Global Brand and Marketing Director at Vertu, she revised the entire Global Brand Strategy and Brand Communication and developed her expertise in Strategic and Regional development of international Luxury Brands, Advertising, Marketing and Retail Communication.

Eva has a multifaceted and global experience that has allowed her to act as advisor for several Luxury, Premium and FMCG Companies operating in various categories, from Cosmetics to architectural design, Real Estate investments, Coffee. Some of the Brands Eva worked with are L’Oreal Lux, Galderma, Salesforce, Caffitaly, 2.0 & Partners, CD10, Niva, Vexeva amongst the others.

Before embarking on her international management career, Eva obtained a Master’s Degree in Business Administration, specialising in Marketing.

As Marketing Expert, Eva received the fellowship of CIM (Chartered Institute of Marketing) and is actively mentoring within the CIM organisation. In 2024, Eva joins the VERTU International Group as Chief Branding, Marketing and Products Officer to supervise the positioning and communication strategy for the various owned,  managed and licensed Brands, Products and Services in the Group.

Born in Italy, Eva now resides in London and speaks fluent English and French.