Vertu International

Group’s Leadership Team

Gérald Lampaert, Founder, President and CEO at the VERTU International Group as well as Founder, Chairman, and Chief Executive Officer of VERTU Hotels and Resorts, embodies a wealth of experience and expertise acquired over decades in the upscale and luxury service and hospitality industry.

Born in Brussels in 1970 to a Belgian-Swiss heritage, Gérald's international upbringing instilled in him a global perspective from an early age. Fluent in multiple languages and having lived and worked in various countries across the globe, he developed a profound appreciation for diverse cultures and customs.

With a career primarily focused on hotels and the meeting and event industry, Gérald recognized early on the importance of customer-centricity, service excellence, product craftsmanship, and attention to detail in driving operational success. These principles became the cornerstone of his professional ethos.

Gérald's journey in the hospitality industry began with management positions at renowned establishments such as the Walt Disney Companywhere he spent seven transformative years from pre-opening to full operations, Millennium and Copthorne Hotels Europe. His tenure at these esteemed organizations honed his leadership skills and deepened his understanding of delivering exceptional guest experiences.

Moreover, Gérald's expertise extends to conducting Secret Shopper Services for iconic brands like Hard Rock Café, where he gained valuable insights into customer preferences and service standards. Additionally, his role at the Imperial Palace Hotel Convention Center and Casino in Annecy further enriched his experience in managing diverse hospitality operations, sales, marketing and technologies.

In 2002, Gérald founded Luxury Communication, a Paris-based company that quickly garnered success in the luxury sector. Concurrently, he held Vice President positions at international groups headquartered in New York and Houston, including Dolce International and Benchmark Hospitality. As a strategic business advisor, international conference speaker, and owner of a Cosmopolitan Records, a sleeping music label, Gérald balanced multiple ventures while overseeing operations in France.

In 2015, Gérald relocated to Zurich, where he assumed the role of Managing Director at LUXCOM GmbH. However, his entrepreneurial spirit led him to establish multi-brands, products and services VERTU International Group in 2017, followed by the launch of a visionary and unique hospitality concept VERTU Hotels and Resorts and VERTU Hospitality Services in 2018. Under his leadership, VERTU has set a new standard for luxury hospitality, blending innovation, elegance, and impeccable service to create unforgettable guest experiences.

Gérald's comprehensive understanding of the hospitality industry, coupled with his extensive experience and innovative vision, positions him as a dynamic leader at the forefront of luxury hospitality. Through his dedication and commitment, he continues to shape the landscape of the industry, inspiring excellence and elevating the guest experience to new heights.

Gérald Lampaert

Founder, President and CEO